Stay Safe This 4th of July… Keep Your Eyes On The Road!

Public Safety Advisory – July 4th Weekend.  You might be a safe driver but looking out for the driver next to you is very important.  Keeping two hands on the wheel will allow you more awareness and faster reaction.  Stay safe this 4th of July.

The National Safety Council estimates 409 deaths and 49,500 injuries requiring medical attention will occur on our nation’s roadways this Fourth of July holiday weekend. This is the highest predicted number the Council has released for a three-day Independence Day holiday since 2008. Making matters worse is that 7-in-10 people now engage in smartphone activities while driving according to a recent study released by AT&T (click here). The new research from AT&T shows that 4-in-10 smartphone users tap into social media while driving. Almost 3-in-10 surf the net. And surprisingly, 1-in-10 video chat.

itcanwaitThis July 4th weekend, AT&T* would like to remind all mobile phone users in Western Washington to practice safe driving, limit their use of wireless phones. “While behind the wheel, a driver’s full attention should always be on the road. “While behind the wheel, a driver’s full attention should always be on the road. “Texting, social media, surfing the web, taking selfies, video chatting – all of those things can wait until you reach your destination,” said Bob Bass, president, AT&T Washington. “None of those activities should be done while driving. It’s gets even more dangerous in heavy traffic, which we expect in the Puget Sound area this three-day weekend.”

AT&T URGES WESTERN WASHINGTON MOTORISTS TO KEEP BOTH HANDS ON THE WHEEL THIS HOLIDAY WEEKEND – IT CAN WAIT

TIPS: AT&T offers the following safety reminders for Washington motorists:

1. Curb the Urge– utilize apps like AT&T DriveMode to curb the urge to read or send a text while driving. When the app is downloaded/set-up and the vehicle begins moving 25 mph, an auto-reply message will notify inbound texters/emailers and wireless callers that you are behind the wheel and will reply when it is safe. A video showing how DriveMode works is available by (Clicking Here)
2. Pull off the road – if a conversation is emotional, complex or requires note taking/directions
3. Know When to Dial 911 – only call 911 in the event of a true emergency. Do not call 911 if an emergency vehicle is already at the scene.
4. Obey the law – use a headset to drive hands-free and keep both hands on the wheel and eyes on the road.
5. Take the Pledge– commit to being safe by signing a pledge against texting while driving like the one on www.itcanwait.com. Share the message with friends too.

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It Can Wait is the national movement to end texting and driving. Started by AT&T in 2009, It Can Wait’s goal is simple—to save lives. And we are doing that in three specific ways:

• By spreading the word about the dangers of texting at the wheel
• By getting everyone we know to take the pledge to stop texting and driving
• By joining a powerful coalition of advocates nationwide

The holiday period falls on a weekend – from 6 p.m., Thursday, July 2 to 11:59 p.m., Sunday, July 5 – and summer weekends are especially deadly.

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Resources:
· To read the National Safety Council report: http://www.nsc.org/NSCNewsReleases/Lists/Posts/Post.aspx?ID=54

· To read the Auto Club AAA study: http://newsroom.aaa.com/2015/06/aaa-projects-41-9-million-americans-will-celebrate-independence-day-holiday-getaway/

· More information about AT&T’s distracted driving study may be found here: http://about.att.com/story/smartphone_use_while_driving_grows_beyond_texting.html

· Learn more about the It Can Wait program: http://www.att.com/gen/press-room?pid=2964

About Leslie Pleasants

Leslie Pleasants is the founder of Today's Every Mom. Inspired by her own busy life with kiddos she set out to create a spot where Moms of any stage or age could find relevant and resourceful advice.