Yup… no deflating here but Russell Wilson will be eating the balls instead. I’m talking about bread people! Eat the Ball is the world’s first bread brand, an entirely new category of bread that is produced gently, using an innovative production process, called pro.ferment.iced®. Safeway is the first U.S. retailer to carry the bread. Seahawks Quarterback Russell Wilson is a spokesperson for Eat the Ball and the face on the packaging. To celebrate this new partnership, the Austrian bread brand and the grocery retailer sponsored a lunch at Bellevue’s Boys and Girls Club on Friday, July 17th. The children at this Summer Meals site have been selected to be the first in the Seattle area to try Eat the Ball – and they loved it.
Eat the Ball® bread balls will now be available in the bakery freezer section of 166 selected Safeway stores in the Pacific Northwest region.
“Nowadays innovative food technology becomes more and more important. Supplying enough food to the world’s population will become a large issue in the years and decades tocome. That’s why I’m supporting the work of Eat the Ball, which with its long-lasting all natural bread is making an important contribution towards minimizing bread waste and developing sustainable food technologies.“ RUSSELL WILSON
To find out which Safeway store locations sell Eat the Ball, please check our Shop Finder at http://www.eattheball.com/shops/
You can see a video of the event online at https://vimeo.com/134304163 or tune in on KOMO TV‘s Seattle Refined today, Friday July 24th at 11:30 a.m. for a feature on the event plus an interview with Eat the Ball testimonial Russell Wilson.
Starting July 2015, Eat the Ballbread balls will be available in the bakery freezer section of 166selected Safeway stores in the PacificNorthwest region. Eat the Ballis the world’s first bread brand, an entirely new category of bread that is produced gently, using the innovative production process pro.ferment.iced®. Safeway is the first U.S. retailer to carry the bread. The grocery chain, with its dedication to supporting local communities and the commitment to offering healthy food options, is an ideal partner for the official US launch. Safeway’s Sara Osborne who co-organized the event,states:
“Safeway is very excited to be bringing Eat the Ball bread into our stores. The obvious attraction to the bread is that our customers now have a fun option for their game day parties and kids’ celebrations, but it’s also a product that they can feel good about buying. Itis100% natural, and has a 1 year shelf life in the freezer, which means that very little of the bread will ever be thrown away. If all breads were like this, there would be a significant reduction in food waste, which is why we consider this product to be so innovative.”